I’ve had a very interesting roller-coaster of a career track, and wouldn’t want it any other way. I began my marketing career at a boutique automotive firm and then worked my way up to larger communications agencies. While I learned and my skills grew, I felt like there was still something missing. Passion. So I took a step back from a traditional path to find it. Through environmental education and adventures in sustainability, I found a career track I’m passionate about using my seasoned marketing skills.
The list below starts with my most recent job and goes back in sequence below:
Texas Disposal Systems
Continuing my Texas conservation marketing career, I joined the Texas Disposal Systems as their first ever Digital Marketing Specialist.
In this position I help with paid online ad efforts, email marketing, updating the website, content strategy, and other digital responsibilities.
The first few days consisted on new employee orientation, as well as advanced defensive driver training for new employees who drives for the company.
On my actual first day on the job, the company marketing director took me on a tour of the landfill and the onsite animal sanctuary. We started off at the main administrative building where I work, which featured several recycled metal art sculptures – like a mama bear and her cubs, as well as a tree with an eagle.
Here is a video tour of the main Creedmoor Facility. It highlights all the operations onsite, like the landfill, composting center, materials recovery facility (MRF), and the exotic animal sanctuary.
As part of my job with the Take Care of Texas program, I proposed a water conservation campaign called the Texas Trickle. It encourages Texans to save more by using less water from the faucet. While turning off the water is ultimately the best way to save, controlling the flow from the faucet saves water when you’re using it! Check out the campaign webpage for more information.
My vermiculture adventure started in November 2018 a couple months after I returned to Texas from my eco-road trip . Having spent the previous seven months up at an intentional community in Oregon, I wanted to continue my greener living with something easy I could do.
I saw a DIY worm bin class advertised online with the Texas Worm Ranch, and figured it might be interesting. Little did I know how big these little guys would become in my life after I got my first worm bin going!
Take Care of Texas is a statewide campaign from the Texas Commission on Environmental Quality that provides helpful information on Texas’ successes in environmental protection and encourages all Texans to help keep our air and water clean, conserve water and energy, reduce waste, and save a little money in the process!
Take Care of Texas Overview
I’ve outlined major highlights below in my role with the Take Care of Texas (TCOT) program. These sections include samples of my work ranging from graphical work to written blog content and more! I’ve also included my experiences with other program initiatives.
Shortly after joining the program, a new logo was implemented for TCEQ as well as the TCOT program.
Using my background in marketing, I helped steer the program into a new branding direction with the team. This also included updating our style guide, branded content, and other initiative logos – like our Proud Partner Logo.
I moved onto the next chapter of my professional career and moved to Austin, Texas, to make it happen. I now work for the Texas Commission on Environmental Quality, under it’s outreach program called Take Care of Texas. In this position, I’m a marketing and outreach liaison to the public — with focus on educators and K-12 students.